![]() The first child came almost five years into business when Salvatore Fantauzzo II was born on December 11, 1983. But even 'Big Sil' showed up every night to help with the remodeling. Sam's dad was very upset that his first-born son and first generation born in the USA was not going to college. Sam's good friends Phil Coraggioso, Vincenzo Vella, Gary DiGabriele and cousin, Giacomo LoRe all kicked in to help. Uncle Sam Arbore, a "tile man" by trade came in big and volunteered his time, knowledge and tools every night. Sam was great at testing and eating the food but had no idea how to remodel the site. ![]() No ceilings, no floors, and all the walls were cracked. Oven, mixer, pizza unit, sandwich unit, and a slicer. Vince Cilino then took Sam around town looking for used restaurant equipment and they were able to buy all the used equipment on a budget of $2,000. Sam's first reaction was "I don't even know how to spell it!" Then, Sam remembered a great Italian restaurant in Buffalo, NY where his family went to on Mother's Day, Salvatore's. Sam wanted to register Sam's Pizza or Sammy's but both names were taken. The man that guided 17 year old SS and never charged him for his services or advice. Joe Guadagnino (seated in photo) was the lawyer and Sam knew his son Joe Jr. Vince took Sam downtown to meet a lawyer and register the company. The next day, Sam called Vince Cilino from Cilino's Pizza for help. Sam and Betty negotiated for 5 minutes "$200.00 per month, 6 months free, and do whatever you want!!" Sam kept this information from his parents and Fred for weeks. Sam couldn't sleep that night, the next day he took one of many 'personal' days off from school and met with the landlord at 1978 East Main Street.īetty Schafer was a very nice lady and her family owned the building for years. Soon after the holidays in 1978, Sam was pulling out of work at Fred's and noticed a "For Rent" sign across the street at the old East Main Shoe Store. His group soon received rave reviews on the pizza they made for the class and a great grade to go with them! Sam's group called and visited several pizzerias and reported on how to make products and what products to use and where to purchase them. Adele Pacquette, to let his group do a report on the pizza business. He took as many business related courses available and in their last semester Sam and some friends took Home Economics. In September 1977, Sam began his senior year at East Ridge High School. After years of sacrifice, it wouldn't be fair to his family. Months of planning and study about the industry, but ultimately, Fred decided the pizza business was a "no go." Fred realized that his 9:00 am to 9:00 pm meat market would have to stay open until 11:00 pm or midnight. and started testing recipes and asking suppliers about the best products to use, the best equipment as well. The remodeling of the back stock room had begun. Sam continued on his mission to convince Uncle Fred to sell pizza at the meat market. ![]() Sam was rewarded for doing a great job in Fred's 6-week absence. Sam would take notes in his little black book.Īt the end of summer 1976, Fred and his wife Joan and their daughters Kathy, Jane and Michelle all returned from their family vacation in Italy. Sam would study their operations and ask a lot of questions on deliveries. Sam soon mastered the art of pizza at night and during the day at Fred's he would volunteer to deliver Fred's famous sausage to all the popular area restaurants and bars. The Cilino family was one of the first pizza families in Rochester.įounder of Salvatore's Old Fashioned Pizzeria in Rochester and help his good friends Nino (aka Tony) and Vince Cilino. Sam would hang out at Cilino's Pizza on Clifford Ave. Sam would work his 12 hour shifts at Fred's 7 days a week and then go to his friend's pizzeria, Cilino's Pizza. Sam soon learned bookkeeping, time management skills and found room in the soda stock room for the future pizza/sub department. Sixteen year-old Soccer Sam was totally in charge of the very busy and successful meat market on the east side of town. In the summer of 1976, Fred took his family to Italy for six weeks. Fred's made the best sub sandwich in the area, with fresh bread, fresh cold-cuts and Hellman's mayo, of course. Sam, at the age of twelve, soon went from stock boy to cashier to meat-cutter to weekend manager. His uncle (Pizano) Fred Mione had just opened the new Fred's meat market at 1978 East Main St. Time for Sam to go to work and help out the family. In 1972, Sam's dad had a massive heart attack. At the age of seventeen, Soccer Sam already had years of experience in the food business. In 1978, East Ridge High School student Salvatore 'SoccerSam' Fantauzzo rented a small storefront at 1985 East Main Street in Rochester NY.
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